One Minute of Greatness
With the Leadville 100 now less than one week away, I find
myself somewhat paralyzed when it comes to stringing words together coherently
to resemble anything remotely sensible.
If all goes well, I’ll plunk out one more post before heading to Colorado later this week.
Instead of writing, I’ve spent the better part of my time
over the past couple of weeks looking for inspiration. Obviously, the Olympics have been very timely
in that regard, as it’s hard to watch athletes accomplishing their dreams –
especially in extraordinary circumstances like Oscar Pistorius - without
feeling that absolutely anything is possible.
I’ve also found myself curiously drawn to one 60-second commercial
that’s part of the “Find Your Greatness” campaign recently launched by
Nike. It celebrates not the Olympians – although
it uses the London theme rather brilliantly throughout the piece - but everyday
athletes looking to push their own boundaries.
It finishes with the profession that greatness isn’t reserved for a
select few on the world’s grandest stages, but rather that “Greatness is
wherever somebody is trying to find it.”
I’ll certainly be looking for it in the Rocky Mountains about six
days from now … and I can only hope that a little bit will be there for me to
find.
“Find Your Greatness – London 2012” by Nike (click to play):
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5 comments:
I'm not a huge Nike fan, but I do love some of their commercials. My favorite part is when they show the marathon girl finishing in 3:15 ish and then they show the girl finishing around the 4 hr mark. Both great accomplishments!!
I live about 2 hours from Leadville. Good luck!!!!!!
Drop me an email when you get to Leadville if your up for grabbing a beer. I am heading up Thursday morning. We are having a big BBQ at someone's house at 4pm Thursday too if your interested. Later.
I'm partial to the ad with the chubby kid running toward the camera (maybe I just relate to it more).
Good luck at Leadville. Don't forget to enjoy the view.
Good luck with your race next week! I am a fan of your "greatness"! I look forward to reading all about it!
Good luck at Leadville, Donald -- I hope you achieve your goal result. I'll be up north doing Rajeev Patel's Run-De-Vous 100-miler in San Martin (near San Jose) on Saturday. NOT quite the same degree of difficulty as Leadville, but it'll be a workout nonetheless. Glad you liked the Nike FYG ads - I agree that they did a good job with them.
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