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May 19, 2012

Monkey Shake Winner; GoLite Spring Blowout Sale; Soft Star "Princess" RunAmocs; Random Shots of Beauty

A few business notes of interest before our customary weekend RSOB ..


First, let's announce our Monkey Shake winner!  Mike Dixon: e-mail me your contact info - you've won!  In case anyone's curious, Mike's winning entry was the famous "I'll stir fry you in my wok!" line from the classic "Intergalactic" - which, just as a final MCA tribute, I've decide to embed below.  Interestingly, considering that this is a running blog, nobody picked the "I run the marathon to the very last mile" line from the same song.  Anyway, congrats to Mike, and thanks to everyone else who entered - that one was kind of fun.


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I used to do a number of product reviews for GoLite - but that stopped roughly one year ago as the company laid the groundwork for a somewhat radical new business model.  Basically, they're dramatically downsizing their marketing and completely eliminating their relationships with third party outdoor retailers.

The upside of this from a customer's standpoint is that their product margins aren't impacted by those additional costs, so they pass the savings - in many cases, up to 50% of the previous MSRP - on to customers via direct website sales at GoLite.com.  It's a model that's driven by discounts and word of mouth marketing, and depends upon returning customers who have strong loyalty for the brand.




Of course, the model won't work unless the products are high quality - and in the case of GoLite, that's exactly what they offer.  Their Rush pack is still my favorite for day hiking, and their 9" Mesa Trail shorts are a top choice for chilly winter mornings that aren't quite cold enough for tights.   And right now you can get those items as well as anything else at the GoLite site at deep discounts while the company blows out their Spring 2012 inventory - for example, the Rush pack I linked above is only $45, and the Mesa shorts are $22.50.  Click here to check out the sale, and it will be interesting to see how GoLite's new business model fares in the months and years to come.

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I'm not exactly sure whether this next item pertains to any of my readers, but you never know, so here goes: Soft Star shoes is now able to make shiny, starry varieties of your running moccasins if that's something you're into.

Black suede with white stars (middle), cream leather with gold stars (right); photo from Soft Star website


The company has recently sourced some decorative suede hides with star patterns that can be used for adult RunAmocs.  They also have a cream and gold star leather that can be used for decorative accents.  So if you want to get carried away with shiny leather and starry accents, you could potentially create a spectacularly princess-y version of the RunAmoc Dash like this one:


Like I said, I'm not sure who might bite on this one, but hey - feel free to go wild.

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Finally, out Random Shot of Beauty is leftover from my Pebble Beach trail run report.  It's hard to see at first, because the subject is camouflaged so well among the trees and brush - but if you click to enlarge, you'll see her in there:


That's another thing Pebble Beach is known for: a whole lot of native deer.  Sometimes I wonder if they realize what a remarkable place they happen to inhabit -  or at least on some level understand that they contribute to making the place more remarkable for me.  I doubt it, but I hope I'm wrong.


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Beastie Boys, "Intergalactic" (click to play):





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4 comments:

JimDog 5/20/12, 2:16 PM  

I totally thought of the "ran the marathon" line like 5 minutes after I had posted my comment / quote / entry. But since I had already posted I couldn't do anything about it!! Oh well. Congrats to Mike.

Mike Dixon 5/21/12, 7:53 AM  

Thanks Donald! I'm looking forward to trying this recovery shake out in my training.

Patrice Lehocky 5/21/12, 5:43 PM  

I love the 'princessy' version of the shoes! Sometimes when folks are training so hard and are so intense, you just need to show up in something ridiculous. I just got hot pink cycling shoes, and they make everyone laugh, it adds such a fun element.

Anonymous,  5/24/12, 10:27 AM  

Was the pack you reviewed the 10L? Do you think there is much difference in storage capacity between the 8L and the 10L? (expect for the front removable pockets in the 10L).
Thank,
Eddy.

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