From the time the updated New Balance Minimus was first announced, much of the focus was on the revised platform. Instead of the 4mm heel-toe drop of the 2011 version, the 2012 Minimus will have a pure zero-drop platform – news that was met with much rejoicing from minimalist fans. (Random Monty Python-nerd link.)
However, the forthcoming shoe is more than just a low-rider version of its predecessor. There are top-to-bottom improvements based on user feedback and lessons learned from the initial Minimus trail and road models, as the latest installment of New Balance’s slow-boil marketing campaign demonstrates.
|New Balance Minimus road upper|
In the newest addition to the New Balance Minimus Zero website, Senior Designers Drew Nyssen and Chris Wawrousek explain the process of improving the comfort of the original Minimus line – which was already pretty great – while simultaneously decreasing the overall weight and maintaining the high-performance fit. There are also a handful of high-res photos to whet your appetite for the new models, which are scheduled for release in February.
|Multiple colors of Minimus trail uppers|
Among all the shoes I’ve tested this year, the New Balance Minimus trail version undoubtedly had the most comfortable upper – so if the company finds some way to improve upon that aspect, I’ll be duly impressed. Combine that with the flattened platform and the revamped outsoles, and the Minimus is very high on the list of shoes I’m looking forward to testing in 2012.
|Translucent upper material|
The new website content just went live this morning; check it out here for a longer glimpse of what’s to come, and I’ll continue to post updates as the company passes them along.
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