Before I even tried the product, there were a few things I really liked about Rokit Fuel:
1) Their products offer wholesome, portable nutrition options that are intended for post-workout or mid-trail refueling,
2) They were more than willing to provide sample packs as giveaways for my readers (always a plus), and …
3) They have an official blogger/outdoor enthusiast on the payroll, which provides a glimmer of hope for all of us other blogger/outdoor enthusiasts toiling in poverty and/or anonymity.
Truthfully, as far as the review is concerned, only the first point above is immediately pertinent – so before getting to the giveaway, allow me to tell you a bit about the product.
The appeal of the product is its back-to-basics simplicity. Rokit Fuel is made with all natural products that were the nutritional building blocks of a few generations ago: simple ingredients such as grains, nuts, seeds and fruit, with no additives and minimal processing, in a variety of flavors that appeal to different tastes.
There are two types of products the company offers: a 2.3-oz energy mix that comes in a soft rectangular packet, and 2.7-oz cereal cups with a sealed lid for portability. Each product comes in 4 flavors, and can be mixed with either water, juice, or milk. Complete ingredient lists for each product are available on the company's nutrition page.
I honestly wasn’t terribly impressed by the energy packs – mainly because of their relative user-unfriendliness, and partially due to taste. I found a few problems with using the packs: the tops tear off with kind of a ragged seam, and it’s fairly difficult to actually mix water or milk together inside the packet without some spilling out of the top. I also found it awkward to eat the mix directly from the packet; it’s a much wider opening than an energy gel or other products that you squeeze directly into your mouth. And one of the flavors, spice cookie, I really didn’t like – but that’s probably just a personal preference.
After some trial and error, I found that I like the energy mix much better when I just cut the top with a scissors, pour the contents into a bowl, and mix with some milk instead of water. Of course, that’s much easier to do when you’re at home, so you lose the portability appeal. So I guess I’d recommend that they tinker with this product just a bit.
On the other hand, the cereal cups were pretty tasty, easy to use, and all four flavors taste great – especially the cherry almond, which is my favorite. These aren’t as easily packable as the mix packets, but I got into the habit of stuffing one in my workout bag for whenever I stopped into Starbucks, where all I needed was a plastic spoon and some nonfat milk to have a convenient healthy breakfast. Like the mix packets, all of the cereal cups can be mixed with plain water, but I found that they all tasted much better with milk.
So my experience with Rokit Fuel was something of a split decision: I’d give a definite thumbs up to the cereal cups, but I’m not quite as crazy about the mix packets until they improve the convenience of use. The cereal cups are offered in a 4-cup sampler pack for $12.99, or in single-flavor six-packs for $17.94. Energy mix packs are also sold in sampler packs for $8.99, or single-flavor six-packs for $11.94. All of these are available on the Rokit Fuel product page – but if you’re feeling lucky, you can take a stab at winning some sampler packs for free.
Leave a comment below this post, and I’ll select three winners at random to receive the same Rokit Fuel sampler packs that I tested for this review (well, not the exact same, because those are empty now. You know what I mean.). Check back this weekend to find out if you won, and very big thanks to Rokit Fuel for providing this giveaway.
*Products provided by Rokit Fuel
**See other product reviews on sidebar at right. If you have a product you’d like reviewed, contact me at firstname.lastname@example.org.
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