Jet Blackberry: Are You Gonna Be My Gel?
I’ve been on the receiving end of some nice generosity from the GU company recently, so today’s post is partly a way for me to share the love with a couple of readers, and partly to see who pays attention to this place on the weekends.
Since the giveaway features two separate items, this post features two separate setups: one that’s something of a clarification, and another that’s a bit of a story.
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First, the point of clarification: most of us who have done ultras for a number of years were used to seeing GU2O as the featured energy drink at race aid stations. It was also sold in packets and tubs at REI, and developed a loyal following among endurance athletes. So when it started disappearing from store shelves last year, there was a fair amount of “Hey – where’s the GU2O? And what’s this new stuff?” being asked amongst runners, cyclists and triathletes.
The answer is that nothing happened, really. GU2O was rebranded as GU Electrolyte Brew - GU Brew for short – and, according to the website, “retains all of the attributes of GU2O with a slight formulation tweak to improve performance.” It has a 2:1 ratio of maltodextrin to fructose, which effectively supplies working muscles with easily available fuel while stimulating the absorption of electrolytes and fluid from the stomach to promote sustained hydration.

What I liked most about GU2O was that its sweetness was extremely mild, making it easy to take for 6, 12, or 24 hours at a time when necessary. Drinks that are too sweet quickly become sickening, and mixes that taste like water eventually lose their appeal during long-duration activity. GU Brew maintains that just-right balance of sweetness that its predecessor possessed – so if you liked the old mix, you’ll like the new stuff as well.
One sad note is that my favorite TangoMango flavor didn’t make the transition from 2-Oh to Brew, so that was kind of a bummer. It’s been replaced by Blueberry Pomegranate, which is pretty nice as well, but it sure doesn’t taste like mangoes. The other three Brew flavors are the same as the earlier version, and if you win the giveaway, you’ll get a sample packet of all four varieties to test for yourself.
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And now for my little story …
There was a time almost 20 years ago when I got hooked on long-distance cycling. I lived in North Carolina at the time, and there wasn’t a better way to spend a sweltering summer afternoon than cruising along some bucolic country road (there were lots to choose from), being cooled by a steady breeze that was faintly but sweetly laced with the aroma of tobacco leaves from nearby fields (lots of those, too) until the sun faded enough to make lounging around the home patio a little more tolerable.
Of course, long days in the saddle still required some caloric intake - but in those days my friends and I were living on starving grad student rations, and we weren’t exactly what you’d call sophisticated. So instead of spending our money on cases of energy gels from our local bike shop, we made a habit of pocketing those little jam and jelly packets they have on top of the tables at Denny’s and Waffle House to use as quick sugar fixes on our bike rides. (Classy, huh?)
Over time, we became experts at precisely what kind of fruit toppings to smuggle. We learned to bypass the fruit-juice laden jellies in favor of the real fruit pulp found in jam; we found that berry flavors complemented water or Gatorade better than grape jam or orange marmalade; and I soon decided that blackberry was probably my favorite berry of all.
So why am I telling you all this? Because I had largely forgotten all of that until about 3 months ago, when I tasted my first packet of Jet Blackberry GU. I’m not sure quite how they did this … but it tastes almost exactly like the containers of blackberry jam we used to take from restaurants. Except in this case, it’s a nutritionally supercharged container that’s ideally formulated for endurance activity. The gel has a similar maltodextrin/fructose balance as GU Brew, along with citrates to speed the conversion of carbohydrates to energy molecules, branch chain amino acids (BCAAs) that reduce fatigue by limiting the central nervous system’s production of serotonin, and histidine to help neutralize lactic acid buildup. Throw in some antioxidants, a little chamomile as an anti-inflammatory agent, and a dash of ginger to soothe the stomach, and that’s about the most kick-ass packet of restaurant jelly you can possibly imagine.

The only real downside that I can see is that because of the name, every time I open a packet of Jet Blackberry, I’m reminded of the ridiculously infectious rock tune that follows this post. But that’s my own issue to deal with; as for you, I’ll throw in a couple of packs of Jet Blackberry GU with the Brew samples for whoever wins the drawing.
So that’s the deal: Brew and Blackberry samplers for two winners, drawn randomly from anyone who comments below. Good luck, and I’ll announce on Monday whether Jet is going to be your gel.
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Jet, “Are You Gonna Be My Girl?” (click to play):
*Products provided by GU Energy.
** See other product reviews on sidebar at right. If you have a product you'd like reviewed, contact me at info@runningandrambling.com.






