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December 9, 2010

Soft Star RunAmoc Giveaway

Of all the giveaways going on here this month, this might be the one I’m most appreciative of.

That’s because the prize comes from Soft Star, a company I’ve plain and simply fallen in love with over the past year and a half. They’re a true Mom-and-Pop business that has survived and thrived for more than 25 years by doing things the old-fashioned way. Founders Tim and Jeanie Oliver taught themselves the shoe crafting trade, and started the cottage business while their toddlers bounced around the workshop.

To this day, every pair of Soft Star moccasins is hand-crafted (by employees affectionately called “elves”) at the family workshop in Corvallis, Oregon. The company is one of the last remaining shoe manufacturers whose entire material acquisition and production process stays completely in the United States. And although the company has grown, they haven’t lost the cozy family feel, as you can see in this cool video the company released this year, in conjunction with its 25th anniversary:

"Soft Star Shoes" (click to play):

Definitely a business you can feel good about supporting, huh? And for a company with 100% handmade products, they have a fairly impressive variety of adult, youth and (quite adorable) baby footwear. I first reviewed their grippy suede Roo slippers last year, and my wife went crazy for the Phoenix boot (see my review here) this fall. But of course, the primary object of my affection is the RunAmoc, whose development I was fortunate enough to be involved with, and which has become my favorite day-in, day-out minimalist shoe since its release last April.

All smiles after a wet, muddy 21-miler in Redwood Park last spring in my RunAmoc Lites

It’s important to note that the RunAmoc isn’t an “all things to all people” minimalist shoe: various other products out there have a more secure fit, or a better barefoot feel, or a longer lifespan, or a more aggressive trail outsole. But there’s something unmistakably sweet about running in a pair of leather moccasins that look like something Native Americans might have worn, and no other minimalist shoe on the market comes close to matching the primitive “back to nature” vibe that you feel in a pair of RunAmocs. It’s a joy to run in them – and in my book, there’s a lot to be said for just plain joy.

And when I say they’re my day-in, day-out preference, I mean it. I have one pair of RunAmoc Lites with a 2mm street outsole that I use for road running or general all-purpose activity, a pair of Lites with a 5mm trail outsole for running off-road (including a 50M ultra back in May), and a chocolate suede RunAmoc with street outsole that I use as my favorite walking around shoe.

Finish photo from Quicksilver 50M

If you’re the winner of this contest, you’ll get to try a new pair of RunAmocs for yourself. The winner will receive a gift certificate code equal to the cost of one pair of standard RunAmocs (lite or suede) plus domestic shipping. Two minor disclaimers: if you need to do a custom order for unusual sizes or widths, it will cost you a few extra dollars, and if you’re an international reader, you’ll be on the hook for the cost difference with international shipping.

I used the word appreciative in the opening paragraph above, and that was no accident. Since all of their products are hand crafted and made to order, it’s not like Soft Star can just pull a brown size 11 off the shelf and ship it out to a winner; it takes some time to build a pair from scratch, and as you can imagine, this is a pretty busy time of year for a workshop full of slipper-making elves. So I’m honored that Soft Star is a sponsor here – which is all the more reason for me to love them.

For this contest, the link rule will be in effect: 1 entry for a comment, 1 for a Twitter or Facebook link, and one for a blog post link to this contest page. Enter by next Friday, December 17th at 5PM PST - be sure to let me know how many entries you deserve - and I’ll announce the winner later that night. Good luck to everybody, and very big thanks to Soft Star for making this contest happen.

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Gretchen 12/9/10, 9:01 PM  

Helloooooo contest I've been waiting for! ;)

Remember that comment you made about getting me running in a pair of mocs? If I don't win this one, I am officially giving you a copy of "Once A Runner" for the next holiday occasion, whatever that might be. (Kwanza??)

And look at me ... linking to Facebook AND twitter. (Sorry that no one follows me on twitter, though. That one will get you no additional traffic.)

What is that? THREE entries for me? (And do I get extra for shouting a couple words in this one?)

Akezra 12/9/10, 9:07 PM  

I would love to win a pair. Since I'm already asking for them for Christmas, winning would mean even getting even more things on my list.
One entry for me.

Timothy 12/9/10, 9:08 PM  

2 - 1 for facebook and here. I would really enjoy a pair of RunAmocs, as I have been eying them for a long time.

Josh 12/9/10, 9:43 PM  

Hope I get Lucky... Winning would be a great way to end finals week.

ZeFreds 12/9/10, 10:11 PM  

I could very much see myself running around in these!
Count me in for 2 entries (comments and FB)

Giuseppe 12/9/10, 10:11 PM  

They seem like great shoes and a great company, I'd love to give them a try. I have been looking into them for a while, but have found no one who ones them. Thanks for the opportunity!

samur 12/9/10, 11:15 PM  

Wow! :) Great shoes! I have two entries: facebook and this post! Thanks!

krystyna47 12/9/10, 11:55 PM  

Oh wow, do I ever want to try a pair of these shoes! Count me in for 1 entry (1 comment), cheers!! :)

John 12/9/10, 11:58 PM  

on entry for me please. . .

Craig Smith 12/10/10, 1:59 AM  

I'm from Corvallis! Would love a pair to run in.

stazza 12/10/10, 3:20 AM  

1 blogpost + 1 tweet + 1 comment = 3 entries!

Brandon 12/10/10, 3:47 AM  

I'd love a pair of these! I have a normal pair for around the house use and these would complement them nicely :-)

Steph 12/10/10, 3:49 AM  

1 entry.
I love Softstar

Davidson Area Running Team 12/10/10, 4:04 AM  

One blog post comment for me, please. Dying to check 'em out, but haven't pulled the trigger yet. Thanks! -Chad R.

Clayton,  12/10/10, 4:22 AM  

Fingers crossed!

Lisa 12/10/10, 4:33 AM  

Ooh, thanks for giving the chance to try these shoes -- I've been curious ever since I read about them on your blog. :)

John 12/10/10, 4:49 AM  

Wow, this is sweet, and the give away keep coming. I posted this to Facebook, so that makes 2 entries for me. Thanks for this!

Eddie 12/10/10, 5:03 AM  

Count me in for 1 entry.

rbrown10 12/10/10, 5:23 AM  

Thanks, Soft Star!

Chris 12/10/10, 5:26 AM  

Count me in for one entry. Thanks again!

shel 12/10/10, 5:29 AM  

count me in with fb repost as well

adam 12/10/10, 5:30 AM  

Oh yeah I'd love to win these guys! Just one entry for me as per the norm.

mattcraig100 12/10/10, 5:43 AM  

I would love to win this contest. Please put me in for 1 entry. Thanks.

Cassie 12/10/10, 5:47 AM  

3 entries for me! I love Soft Star! I have already linked to my facebook and I'm working on a blog post now!


CHUNTER4,  12/10/10, 5:59 AM  

these look awesome, I have been wanting to try them out for a long time.

jane 12/10/10, 6:01 AM  

I've been lurking forever, but I love your blog. You got me into minimalist running. Thanks Donald! Count me in for the Run Amoc drawing.

The Dude 12/10/10, 6:06 AM  

Count me in on this one - one entry

Meg T 12/10/10, 6:16 AM  

One comment entry for me! Love the Giveaways!

GRChi 12/10/10, 6:21 AM  

Today's my lucky day. 1 for Twitter + 1 for a comment = 2 entries for me.

Malinda 12/10/10, 6:22 AM  

Wow! I would love a pair. Put me down for one entry.

Brad K,  12/10/10, 6:27 AM  

Nice. I would like to give these a try. Please put my name in the hat for one entry.
Brad K

Jen 12/10/10, 6:33 AM  

Put me in for one entry! What an awesome contest and company!

Jenny Davidson 12/10/10, 6:37 AM  

One entry for me, please - it is a fascinating notion, I really want to check these out!

Mike E 12/10/10, 6:43 AM  

Hoping to check these out personally. Thanks for the contest!

Bryan M.,  12/10/10, 6:46 AM  

1 entry please!

Chu 12/10/10, 6:51 AM  

One entry please!

fetish4running 12/10/10, 7:00 AM  

Only one entry for me. But I love, love, love my RunAmocs and would love another pair!

John Nguyen 12/10/10, 7:07 AM  

1 entry for me. Even if I don't win, I'd be interested in buying a pair though... They really sound interesting!

Sean 12/10/10, 7:24 AM  

Pick me! Pick me! I've been dying to try a pair of run-a-moc's! :-)

Nate 12/10/10, 7:32 AM  

I'm in for 1 entry!

Chad 12/10/10, 7:36 AM  

Shoes look great, would love to win them!

Trail Clown,  12/10/10, 7:37 AM  

Cookie monster run amoc

Chanin 12/10/10, 7:37 AM  

RunAmocs PLEASE!

haystack 12/10/10, 7:45 AM  

Once again, thanks for sharing! One entry for me.

Ted Darling, Maine,  12/10/10, 7:53 AM  

Would love to win a pair. Keeping my fingers crossed.

dug deep,  12/10/10, 7:58 AM  

Sign me up!

-Dug Deep

Matt 12/10/10, 8:02 AM  

Just ordered some Soft Stars as an xmas gift, but I would love to get a pair for myself as well!

Mikey 12/10/10, 8:10 AM  

Been curious ever since you started posting about them. I would love to give my odd feet a shot at these!

209Mike 12/10/10, 8:13 AM  

Would love to get my hands (feet) on these. Thanks for the contest Donald.

Jeff_C,  12/10/10, 8:21 AM  

Would like to win some Soft Stars...looks interesting.


JimDog 12/10/10, 8:25 AM  

Almost bought a pair this winter! Most likely will buy a pair next year...that is unless I win a pair!!!

1 for comment
1 for twitter


Kris Burton 12/10/10, 8:26 AM  

I just order a pair of the classics they should be here any day now! would love to win a pair of the lites for when it warms back up here.

2 entries comment and facebook

Gerry Twinkle Toes,  12/10/10, 8:27 AM  

Its getting time for me to try these shoes out..1 entry please, and thanks.

Gretchen 12/10/10, 8:46 AM  

1 entry for me. I'm really excited about this one, I've been looking at these for awhile!

TK 12/10/10, 8:46 AM  

Count me in for 3 entries...comment, blog, twitter. I'd love to try these shoes!

Kate 12/10/10, 8:50 AM  

When I first started reading about the whole minimalist shoe thing, I remembered that when I was a little girl, wearing moccasins was my passion. I would wear nothing else. Not even to church.

JPN 12/10/10, 8:56 AM  

Very excited about the opportunity to win a pair of these wonderful mocs.

Tezcatzontecatl 12/10/10, 8:57 AM  

One entry for me please, Donald.

Woodrow 12/10/10, 9:00 AM  

Soft Star sounds like quite the company. One entry for me and thanks again.

baybum1 12/10/10, 9:06 AM  

Put me in for 2!


Mr. Liporto 12/10/10, 10:08 AM  

One entry, please! Sounds like these would be great!

C-Dog 12/10/10, 10:29 AM  

3 Entries for Me :)

I love your reviews btw.

Luke 12/10/10, 10:59 AM  

I'm trying to move toward more minimal shoes, but I haven't been able to convince my wife to let me buy some of these.

Sarah 12/10/10, 11:15 AM  

Cool giveway! I've been wanting to get some of these..just haven't done it yet. I love that they're an OR company.

Moshe 12/10/10, 11:24 AM  

One entry here

Hannah 12/10/10, 11:37 AM  

Love them! One entry for me, please.

Eric J,  12/10/10, 11:39 AM  

Running in moccasins sounds great. Count this as one entry please.

Ben 12/10/10, 11:56 AM  

I am intrigued by the RunAmocs. Put me down for 1 entry please.

MikeUp,  12/10/10, 12:27 PM  

2 entries - here and Facebook. I'd love a pair of RunAmocs! I just starting running this year and love it - I'm running in Vibrams, huaraches and barefoot. I ran a 50k on Thanksgiving weekend - it's amazing that a year ago I couldn't run a mile without wheezing!

keoman 12/10/10, 12:27 PM  

Oh boy, I always wanted to have a go with these :)

dick_tomatoes 12/10/10, 12:51 PM  

one entry here, my man.

dirkericson 12/10/10, 1:15 PM  

I would love a pair of moc's to run in. one entry here

mariko 12/10/10, 2:07 PM  

One entry, please. I actually have Soft Star slippers on my Christmas wish list this year!

ajones 12/10/10, 2:23 PM  

They look so comfortable!

Lorne 12/10/10, 2:28 PM  

I'd love a pair.

Erik 12/10/10, 2:57 PM  

Just one entry for me.

Turi 12/10/10, 3:11 PM  

I'm a little skeptical about these, but would still give them a try...

Carl,  12/10/10, 3:14 PM  

2 here. Posted on FB, and comment.

mweston 12/10/10, 3:16 PM  

One entry. I talked to someone wearing them at the SF One Day in October (I forget if he was doing the 12 hour or the 24 hour).

krazygoat 12/10/10, 4:14 PM  

Would love to try them

jonnyb 12/10/10, 5:16 PM  

I'd like to try the chocolate suede in this weather on some frozen trails. mark me down for 1 entry, please.

The BIG E 12/10/10, 5:31 PM  

Ill take another pair of Soft Stars.
Thanks Santa Don

Vance 12/10/10, 5:49 PM  
This comment has been removed by the author.
Vance 12/10/10, 5:53 PM  

I just bought a pair of ramblers. I wouldn't mind a pair of run amocs too. I tweeted this and shared on Facebook. So there is 3 entries.

chuckbike 12/10/10, 6:17 PM  

Just what I have been waiting for!!! Love the blog and am definitely wanting to try out the RunAmocs.

NerdRunner 12/10/10, 6:19 PM  

One entry for me please! I'm most excited about this one!

NerdRunner 12/10/10, 6:19 PM  

One entry for me please! I'm most excited about this one!

Jimmy Hart 12/10/10, 6:19 PM  

Man you've connections everywhere my friend! I'm in on this one as well as giving you a shout on Facebook

Amanda 12/10/10, 6:21 PM  

This is awesome! Count me in for one entry!

Jacob 12/10/10, 7:40 PM  

still waiting...

Anonymous,  12/10/10, 7:43 PM  

Count me in for 2.

worm 12/10/10, 9:04 PM  

Just found your company and am looking forward to learning more. As a runner whose ankle/knee problems have been solved by minimalist footwear I'm more than happy to share your info. 3 entries please: here, fb, tweet. Thanks!

Megan 12/10/10, 9:34 PM  

My kids love their soft stars and I live in my roo mocs. I'd love a pair of runamocs!!

Marvin 12/10/10, 10:08 PM  

Those shoes sound great! Count me in for 2 (this comment and Facebook

Travis Ringger 12/10/10, 10:12 PM  

1 entry for me. Would love to try these out!

cheryl 12/11/10, 9:33 AM  

I was hoping this would be one of the contests! Would love to try a pair! Count me in for two entries - one here and one on FB! Thanks!

msimpson 12/11/10, 9:36 AM  

Drooling over these as I type! 2 entries please: 1 comment and 1 Facebook.

Nathan C,  12/11/10, 10:09 AM  

You make them sound like something nobody should miss out on. That said, I don't want to miss out. 2 entries for me please (fb and comments). Thank you.

wygit 12/11/10, 10:30 AM  

I've always heard about the barefoot-style running shoes, but never tried them.
3 entries, facebook, blogger and here

Jenn B. 12/11/10, 10:39 AM  

Heck yes! I've been wanting to try products such as this! This is awesome!

I'm also going to Tweet and Facebook! :)

pahajean 12/11/10, 10:56 AM  

I had never heard of this type of running shoe until my stepson asked for a pair for Christmas! What a great surprise it would be to win a pair for him ;o) will also post on FB 2 entries please

Chris 12/11/10, 11:38 AM  

I'd love a pair of RunAMocs! Just one entry for me. Thanks.

LauriP 12/11/10, 12:53 PM  

This is the 1st time I've ever heard of these shoes. I'm posting this also on fb as I have a friend in Corvalis who runs, and she needs to know about these shoes.
Two entries for me. Thanks!

megan 12/11/10, 2:17 PM  

entering here. i love my ramblers and have been eyeing the runamocs lately.

Caleb 12/11/10, 3:47 PM  

Thanks for blogging!
Merry Christmas!
Pick me!

Anonymous,  12/11/10, 5:03 PM  

i would love a pair, already have a pair of the roos which are great!

wch 12/11/10, 6:47 PM  

Oh, those look awesome! And the company sounds even awesome-er. If I don't win, I'll still probably end up getting some for my daughters.


Josh 12/11/10, 7:12 PM  

one entry please! thanks! josh s

SheilaW 12/11/10, 7:40 PM  

I couldn't waitfor this contest. Hope I win. Love this blog.
Ryan White - Ladera Ranch.

trailbitch 12/11/10, 10:11 PM  

Thanks for the opportunity to learn more about new products. I live simply, I think, and would never be able to try a product like this without assistance. I don't do the whole social site business, but at least I can post this comment for one point!

Ludo 12/11/10, 10:14 PM  

Great blog and thanks for the giveaway.
I always wanted to try the RunAMoc.
So, 1comment+FB+Twitter+Yahoo Buzz+Google Buzz = 5 entries (if they all count).
Thanks again!

Leo 12/11/10, 11:25 PM  

I would love to win a pair.
One entry for me.

Cory 12/12/10, 5:25 AM  

Three entries for me, please.
And I sure would like to win this time...

runputt 12/12/10, 6:54 AM  

Two entries for me. This is a product I hear so much about and would love to try but will probably never order because of my bad history with shoes fitting. A free pair would certainly be exciting.

joe71 12/12/10, 8:11 AM  

Just a bit of news, they have changed the insole recently. It now has a layer of eva foam. But, it's not too hard to remove. And, once removed, the sole is quite thin.

Doug 12/12/10, 11:15 AM  

Count me in for one entry. Thank you.

Eric Evans,  12/12/10, 12:53 PM  

It would be nice to try a pair of Runamoc lites.

purrx3,  12/12/10, 2:17 PM  

I'd love a pair. One for me please!

Jeff 12/12/10, 6:11 PM  

Sign me up for one entry.

raul 12/12/10, 7:32 PM  

I would love a pair. After all of your glowing reviews they're next on my wish list. In for 1 entry.

ryan wv,  12/12/10, 7:37 PM  

one entry please. i've been wanting to try these out for a while

Davin 12/12/10, 8:19 PM  

Shod me, please.

c 12/12/10, 9:43 PM  

Thanks for the great site--and for this opportunity to win a pair of RunAmocs!

Rory dela Paz 12/12/10, 11:02 PM  

Whoa. This is a great giveaway indeed. I posted on my Tumblr account: http://rorydlp.tumblr.com/. Not sure how that counts for Facebook / Twitter since Tumblr posts to both.

Regardless of whether I win or not, I really think Soft Star makes great shoes. I just love my RunAmoc Lites.

Jason 12/13/10, 5:20 AM  

I've got one pair and am pining for another. Please put me down for one entry. Thanks!

Neil 12/13/10, 6:58 AM  

One entry for me, they look great!

Andy 12/13/10, 9:07 AM  

One entry for myself. Have heard a lot about these, I'm curious to give them a try.

mendy Lindsay 12/13/10, 9:21 AM  

wow, I just ordered a pair of softstar shoes for my 3 year old. I'm looking for myself a pair now!
Thanks for the entry.

Matt Dubs,  12/13/10, 12:30 PM  

Just 1 entry for me, I'd love to win a pair, but I'll definitely be picking up some run amoc's come spring time. Cool shoes, cool company.

Staje 12/13/10, 8:20 PM  

I've facebooked and twittered you. And now I've turned facebook into a verb, so I imagine that counts as an extra entry. Cheers!

Joe Maller 12/13/10, 9:23 PM  

I was planning on getting a pair in spring anyway, but this wouldn't hurt!

Jennifer King,  12/14/10, 7:10 AM  

I admit I'm skeptical about running in shoes like this, and, I'm open to you changing my beliefs. :) Good luck everyone.

Cro-Magnon Justin 12/14/10, 7:38 AM  

One entry for me! I have been wanting to try these!

erika 12/14/10, 7:45 AM  

i would sooo love to try them out, please enter me!! thanks!

Keegan Burns 12/14/10, 1:02 PM  

One for me. This is exciting.

parr,  12/14/10, 2:25 PM  

thank you an advance

Torquewrench 12/14/10, 2:57 PM  

Right now I love running barefoot, but it would be great to have options and these look pretty cool. One entry for me.

Henry 12/14/10, 4:23 PM  

This is a fantastic contest, and a great company! I've heard only good things, and I've been dying to try a pair!

Erik 12/14/10, 5:23 PM  

One entry here, thanks a bunch!

Janice 12/14/10, 5:55 PM  

:D hope i win! really looking forward to trying a pair of softstars <3 blog + Facebook!

Josh 12/14/10, 8:27 PM  

One entry for one lucky winner!
Thanks for spreading the holiday cheer.

Bryan Mullaney 12/14/10, 8:48 PM  

My uncle has been wearing a pair of the adult non-runners for over a year now and loves them. He told me that they were coming out with a minimalist runner awhile ago, but i forgot until seeing this. I am from Portland and would love a pair of Oregonian shoes that aren't Nikes.

Melissa Enfusse,  12/15/10, 7:07 AM  

Shared on Facebook and leaving a comment, so I get two entries :).

My 5 year old is a die hard soft star fan. It's the only shoe she will wear, and in fact the only thing she asked for for Christmas are some soft star boots!

So, I've always wanted to try a pair, but my budget has never allowed for any but for her. I've never won anything though, lol. But, heck...it was worth a shot!

Tam,  12/15/10, 3:22 PM  

I would love to win a pair of these! I posted on Twitter and here, so two entries for me please. :-)

Jennifer 12/15/10, 4:00 PM  

I'll give it a go! One entry for me.

questionfear 12/15/10, 5:07 PM  

Love the look of these...one entry for me please!

Jobu007 12/15/10, 11:46 PM  

They look great..2 entries (FB)

Peter 12/16/10, 12:29 AM  

1 comment, 1 entry, 1 winner
Send me the code in time for Friday's dinner

Brad K,  12/16/10, 6:18 AM  

I would like to give one of these a try. Please put my name in the hat (one entry).
Brad K.

Sarah 12/16/10, 10:39 AM  

I already left a comment, but I forgot to mention that I tweeted too. : ) Thanks!

Emanuel 'Emey' Druckmann 12/16/10, 11:36 AM  
This comment has been removed by the author.
Emey 12/16/10, 12:29 PM  

I would like a pair of elf shoes.

twilley 12/16/10, 2:42 PM  

one entry for me please! Graduate students are too poor to afford new shoes! :o( :o)

thomas 12/16/10, 2:56 PM  

Look more socially appropriate than my fivefingers

Dan 12/16/10, 5:39 PM  

Do these make you feel like an Indian brave? I feel like I could run up on a deer in the forest.
+1 for Facebook
+1 for dailymile blog post
+1 for comment
3 total!

April Dunn,  12/16/10, 6:10 PM  

My daughter LOVES her Soft Stars! Who wouldn't love a shoe made by Elves? Long live barefoot running!

Pancakes,  12/16/10, 6:36 PM  

I would love to try these. 2 entries (shared on twitter @Pancakes555)

Ryan 12/16/10, 7:07 PM  

Let me get this straight, I'm enter just by making a comment? Consider me commenting: I have a pair of the suede RunAmocs with the 5mm sole and I am dying to get a pair of lites with a 2mm sole for road running. Thanks, by the way for the great blog - just added you to the blogroll at the Outdoors section of my own blog.

Sharon 12/16/10, 9:37 PM  

Two please -- one for my comment and one for facebook. Thank you!

Angie Bee 12/17/10, 8:18 AM  

I remember that review and when you went and visited Clif! Jealous on two points there :)
I would love to win a pair!
As I said in the NB MT giveaway, tis the season for this barefooter to try out some new shoes!
Count me in for 3 entries!
This is Number 1 for the comment but I will tweet and blog link as well

Angie Bee 12/17/10, 8:19 AM  

I tweeted!

Angie Bee 12/17/10, 8:19 AM  

blog link

Trail Running Shoes 3/3/11, 12:08 AM  

That's a lot of cute and soft baby shoes :).

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