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July 28, 2010

You Are the Technology (You're Also Pretty Hot, and Buck Naked Except for Your Vibrams)

Every now and then something comes through my inbox that makes me wish I had a completely different life. Truth be told, it’s been happening more and more frequently lately … but that’s a separate story.

Anyway, the latest event to trigger such a reaction was the launch of a new microsite for the Vibram FiveFingers Bikila. It’s an intentionally provocative campaign called You Are the Technology, and it’s the kind of thing that makes me wish I had gone into computer programming or website design – because I’m 100% certain that the people who made this site had an absolute blast while building it.

Basically, the site features a fairly good-looking man and woman - Adam and Eve, presumably? - as naked as they were in the Garden of Eden … except, that is, for the pair of Bikilas on their feet. (My snap judgment is that the dude is a much hotter dude than the woman is a hot woman – but maybe I shouldn’t be saying that out loud.) They cleverly conceal their naughty parts - although trust me, the site is still fairly NSFW – and have writing scrawled over strategic parts of their bodies.


Here’s where it gets fun: from the main splash page, you click on the male or female to zoom in and read the writing. Once zoomed in, you can scroll up or down, and there are several spots on the body where the arrow will turn into a hyperlink finger. Click those, and the models rotate and/or zoom in further so reveal a narrative about natural running. Click again to zoom back out, then pick another spot to zoom in again and repeat. And so on and so on.


The narrative is told in a head-to-toe direction, and is generally the same on each model, but it’s worth clicking around both models just for the “wow” factor of it all. Here’s the thing, though – once you get started, the site is kind of a time magnet, so make sure you give yourself enough time and space to check it out from top to, er … bottom. I’ve already mentioned that it’s probably NSFW - and I can also attest from personal experience that if your six-year-old daughter happens to be looking over your shoulder just as you’re looking at a close-up hi-res shot of somebody’s butt, it will most likely send her into hysterics. Don’t say I didn’t warn you.

Sound interesting yet? If so, go check out YouAreTheTechnology.com for a while, then feel free to weigh in below to let me know what you think. Is it crazy? Cool? Maybe a little creepy? Is the dude hotter than the girl? Discuss.


Head Case 7/29/10, 2:07 AM  

I think the girl is very beautiful. I think it says something that despite the fact that she's naked, my gaze was continually drawn to her cute little smile.

I guess "wearing nothing but a smile" is pretty hot :-)

Jamie 7/29/10, 3:30 AM  

The girl is hot! Maybe not so much with her face, but I didn't spend much time zoomed in there.

Very clever marketing. Great ad, appeals to both sexes. Kind of thing you forward to your running friends, which is the whole point.

Makita 7/29/10, 7:10 AM  

One of the best marketing strategies I've seen in a long, long time! Very clever! Love the expressions on the models faces as they look at each other. :)

olga 7/29/10, 8:24 AM  

How come I didn't see either when clicked on your Vibram link? I want me a hot guy, and a hot gal to boot!

Donald 7/29/10, 6:03 PM  

Olga: check the link at the bottom of the post!

olga 7/29/10, 6:19 PM  

The guy looks more athletic, the girl is just blah. The add, though, didn't spark anything in me personally.

Her Name is Rio 7/29/10, 7:55 PM  

I like the idea of the person being the technology!

Ana 7/30/10, 9:01 PM  

I think the woman is beautiful but the tattoos make her look tough/skanky to those of us over 25 or so. Even though we know they aren't real, they are hard to look past and admire just the woman.

Spencer 4/8/12, 11:28 AM  

Yep, that was definitely a little out there. Hopefully they come up with some more stuff like this...

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