Since the primary point of this post is to giveaway some great-tasting swag, I’ll try to keep the preliminary info somewhat restrained – however, it should be clear by now that when I’m talking about CLIF, I sometimes tend to get a little carried away.
I mentioned that my headquarters visit in April featured a lot of new product sampling, some of which I had to keep secret at the time. And in my review of CLIF founder Gary Erickson’s book, I explained how one of CLIF’s aspirations is to sustain the brand name by providing a diversity of product offerings based on consumer demand. Today, both of those thoughts converge, as the giveaway prizes consist of two new product offerings I taste-tested, one of which I wasn’t allowed to discuss in the spring.
The first product is one I’ve previously described: the new CLIF C bar, which is a double layered fruit and nut bar made with all natural and 70% organic ingredients. It also embraces what’s known as the “simple food” philosophy of using a limited number of overall ingredients; every C bar features just 9 items, primarily a combination of fruit and nuts, with a dash of salt for taste.
(Even more interesting – to me, at least – is that an offshoot of this simple food philosophy is the primitive food movement, part of an overall minimalist “back to basics” mindset that also includes – you guessed it! - barefoot running. So if you like the C bar, you’re implicitly endorsing the barefoot movement as well – at least that’s the way I prefer to see it.)
C bars come in four different flavors, which vary by the type of fruit on the top layer. Each flavor has a nut crust on the bottom with a blend of almonds, macadamias and dates, and a sprinkling of toasted almonds. One bar contains a full serving of fruit, and has 130 calories. Winners of the giveaway will get to try each variety.
The second giveaway item is CLIF’s formerly-secret entry in the rapidly expanding granola bar market. CLIF CRUNCH (yes, it’s written in all caps … don’t ask me why) are all all-natural and 70% organic, and have a noticeably lighter texture than other bars I’ve tasted.
All CRUNCH bars are made from organic oats, barley, rye, and rice crisps, and like the C bar are available in four flavors. There are whole chips baked into the chocolate chip and white chocolate macadamia flavors, although to this point my favorite flavor is the traditional honey oat (the fourth flavor is peanut butter). Each two-bar packet delivers a full serving of organic whole grains and 4 to 5 grams of protein, as well as a good source of fiber in 180 calories.
CRUNCH bars should now be available in natural food stores as well as some grocery stores, but if you win the giveaway, CLIF will make it easy for you and send some samples directly to your house.
So let’s follow the regular routine here: place a comment below, and I’ll pick three winners to receive a sample package. Since I’m out of town this weekend, the contest will be open until Sunday at 5PM, and I’ll announce winners shortly afterward. Good luck!