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July 14, 2010

New CLIF Bar Giveaway!

Since the primary point of this post is to giveaway some great-tasting swag, I’ll try to keep the preliminary info somewhat restrained – however, it should be clear by now that when I’m talking about CLIF, I sometimes tend to get a little carried away.

I mentioned that my headquarters visit in April featured a lot of new product sampling, some of which I had to keep secret at the time. And in my review of CLIF founder Gary Erickson’s book, I explained how one of CLIF’s aspirations is to sustain the brand name by providing a diversity of product offerings based on consumer demand. Today, both of those thoughts converge, as the giveaway prizes consist of two new product offerings I taste-tested, one of which I wasn’t allowed to discuss in the spring.

The first product is one I’ve previously described: the new CLIF C bar, which is a double layered fruit and nut bar made with all natural and 70% organic ingredients. It also embraces what’s known as the “simple food” philosophy of using a limited number of overall ingredients; every C bar features just 9 items, primarily a combination of fruit and nuts, with a dash of salt for taste.

(Even more interesting – to me, at least – is that an offshoot of this simple food philosophy is the primitive food movement, part of an overall minimalist “back to basics” mindset that also includes – you guessed it! - barefoot running. So if you like the C bar, you’re implicitly endorsing the barefoot movement as well – at least that’s the way I prefer to see it.)

CLIF C bars in four flavors: cherry pomegranate, raspberry, apple, and blueberry

C bars come in four different flavors, which vary by the type of fruit on the top layer. Each flavor has a nut crust on the bottom with a blend of almonds, macadamias and dates, and a sprinkling of toasted almonds. One bar contains a full serving of fruit, and has 130 calories. Winners of the giveaway will get to try each variety.

The second giveaway item is CLIF’s formerly-secret entry in the rapidly expanding granola bar market. CLIF CRUNCH (yes, it’s written in all caps … don’t ask me why) are all all-natural and 70% organic, and have a noticeably lighter texture than other bars I’ve tasted.

CLIF CRUNCH, 10-pack boxes in four flavors

All CRUNCH bars are made from organic oats, barley, rye, and rice crisps, and like the C bar are available in four flavors. There are whole chips baked into the chocolate chip and white chocolate macadamia flavors, although to this point my favorite flavor is the traditional honey oat (the fourth flavor is peanut butter). Each two-bar packet delivers a full serving of organic whole grains and 4 to 5 grams of protein, as well as a good source of fiber in 180 calories.

CRUNCH bars should now be available in natural food stores as well as some grocery stores, but if you win the giveaway, CLIF will make it easy for you and send some samples directly to your house.

So let’s follow the regular routine here: place a comment below, and I’ll pick three winners to receive a sample package. Since I’m out of town this weekend, the contest will be open until Sunday at 5PM, and I’ll announce winners shortly afterward. Good luck!


shannon 7/14/10, 10:37 PM  

Your race resume is outstanding, and you live in California too! I read your Big Sur race report. I hope to run it next year. Great pics and race recap!

Thorsten 7/14/10, 11:42 PM  

Hi Donald,
I'd love to try these Clif products .. it's a shame we can't get any of them here in Germany so every time I'm in the US I have to take some home.
Hope I'm going to be the lucky one ...

Dan 7/15/10, 12:15 AM  

Oh yeah, sign me up for some Clif goodies!


betsy 7/15/10, 12:35 AM  

I would love try them.


Boris Terzic 7/15/10, 2:15 AM  

That sounds like a sweet give away! I love clif bars! I am in!

boristerzic @ hotmail . com

Caleb 7/15/10, 3:15 AM  

Thanks for blogging and the give away. Sign me up!

yahkohb 7/15/10, 4:35 AM  

Well if I can't run regularly in the beautiful Monterey area maybe I can get some Cliff products from there.

adam 7/15/10, 5:08 AM  

Like always, I love my Clif products and would love to win!

Alexander 7/15/10, 5:29 AM  

Buying CLIF bars wasn't enough for me. I've started to make my own, and they're delicious. If anyone is interested, I followed the recipe from http://enlightenedcooking.blogspot.com/2008/06/homemade-cliff-bars-no-bake.html

Matt 7/15/10, 5:33 AM  

Ohhh Clif bars rock, hook me up with some C bars and I will be one happy camper!!!

russ138 7/15/10, 5:44 AM  

I started eating Cliff bars a couple years ago (Builder Bars mostly) while I experimented with P90X and other weight lifting programs. I think since then I've had every flavor under the sun. Also, being that I've been barefotting for about 3 months now and I'm a big fan of the "Paleo" movement these C Bars have me stoked! Gotta Love Cliff Bar! And thanks for the info!

Trailrat 7/15/10, 6:25 AM  

Gotta love the CLIF, sign me up! They have been selling those fruit C bars here in town for awhile now. I have been using them on long runs.

Boulder, Co

Justin Nunez 7/15/10, 6:27 AM  

I hope I win. I'm a huge sucker for Clif products

TK 7/15/10, 6:29 AM  

The C bars are great! Tasty, right size, hold up well crammed in my pocket. I haven't tried CRUNCH yet but it sounds good!

jason elliot 7/15/10, 6:42 AM  

I'm a big fan of Clif products. I'd love to try these new ones. Hope I'm a winner!

Mike 7/15/10, 6:46 AM  

Would love to try these out. Always looking for new sources of energy.

jyin32 7/15/10, 6:50 AM  

I would be really interested in trying a C-bar

JBK in CA 7/15/10, 6:55 AM  

No flowery prose here - I'm hungry.

Angie Bishop 7/15/10, 7:00 AM  

Clif is such an amazing company! I had forgotten about the book. Its on my list to read now. Oh and sign me up for the giveaway!

Chris 7/15/10, 7:22 AM  

Sign me up for the Clif Bar giveaway! Love the blog...and Clif bars.

Jason 7/15/10, 8:09 AM  

Can't wait to try them!

Sports Dave 7/15/10, 8:15 AM  

Woohoo for CLIF giveaways!

SloppyJosh 7/15/10, 8:51 AM  

Oh Oh oh oh! Me me me me me me me! :D I've been wanting to try some CLIF bars...

Sparkplug 7/15/10, 8:52 AM  

Yum! A tasty give-a-away for sure! These new products sound great, and it's always nice when the company is a good one too!

Jason D. 7/15/10, 9:05 AM  

Always down for some Clif goodies. :)

Jason D.

Al Nye 7/15/10, 9:10 AM  

Pick me, pick me!


pontdo 7/15/10, 9:11 AM  

Hi Donald. I would love to sample the Clif products. I am a State worker in Cali dealing with furloughs and pay-cuts and could definitely use a nutritional "subsidy":)...especially in the form of awesome Clif product!

Nathan Seibt 7/15/10, 9:21 AM  

Are these dairy free? I'd love to try them.

tdomina 7/15/10, 9:30 AM  

Got yer winner right here!

Henry 7/15/10, 9:32 AM  

I would like to sample something different for a change of pace.

Henry Bickerstaff

Golden Trails Dave 7/15/10, 9:32 AM  

I'd love to get in on the action!

Bob 7/15/10, 10:03 AM  

Thanks, Donald. Been eating Clif bars for a long time...maybe some more, now? Hmmm...we'll see!

James Godfrey 7/15/10, 10:05 AM  

I like Clif bars in "peacetime", but have never used them as fuel in ultras. Have you? They seem heavy, but maybe I'm wrong. I would like to try the C or Crunch. Thanks for the news.

Richard 7/15/10, 10:20 AM  

Hummm! the C bars looks awesome! Crossing my fingers!

Anonymous,  7/15/10, 10:23 AM  

I'd like to try them !.
Keep up the good work.

JohnF 7/15/10, 10:24 AM  

Thanks for sharing -- the information and the product. I would love to sample the Cliff products, especially the minimalist Cliff C.

Robb 7/15/10, 10:30 AM  

I would love to win one of these! I figure if I keep trying, eventually I'll win something, right?

Lesser is More 7/15/10, 10:39 AM  

Love Clif products - I use virtually all of them depending on the activity. Would love to try these news ones though!

Sean 7/15/10, 11:03 AM  

I would love some Clif products!

Vitus 575,  7/15/10, 11:44 AM  

I love Clif

ikkinlala 7/15/10, 12:28 PM  

I'd love to enter, please, if Canadians may - the C bars especially sound great.

ikkinlala 7/15/10, 12:28 PM  

I'd love to enter, please, if Canadians may - the C bars especially sound great.

snowshoehare 7/15/10, 1:15 PM  

mmm... Clif bars were and are a staple of my diet... I think I survived college because of Clif bars... the rest of my nutrition was not that great ;o)... YUMMY!

Sue 7/15/10, 1:27 PM  

Hi Donald
I'm sure we can't get these Clif products in Canada and I'd love to give any of them a try. Thanks for the contest!

Marc 7/15/10, 1:32 PM  

Love Clif products!

Dave 7/15/10, 1:49 PM  

Hi Donald- long time no talk. I am a big cliff products fan, so put me on the list.

Tezcatzontecatl 7/15/10, 2:02 PM  

I'm in, Donald. Love your writing.

pdxrunner 7/15/10, 2:32 PM  

Add me to that list.. I love Clif! Never discovered them until I moved to Oregon.


Greg White 7/15/10, 2:53 PM  

I'm a big fan of dried fruit on runs. Dried mango is excellent. As a category, it's right behind PB sandwiches.

geniuswaitress 7/15/10, 3:20 PM  

I practically exist on the classic CLIF bars. I'd love to try some of the other products, too.

sara 7/15/10, 3:40 PM  

ummm, YUM. i love the new CLIF C bars. haven't been able to find the CRUNCH bars yet (boo). i'd love to enter the drawing!

Brent 7/15/10, 3:48 PM  

I love me some CLIF!

Lynette@ A Hodge Podge Of Randomness 7/15/10, 4:22 PM  

The C bar sounds delish! But I wouldn't mind trying out the CRUNCH either =)

msimpson 7/15/10, 5:47 PM  

Wow! These sound great! Sign me up. I love trying new stuff, and I love Clif Bar products.

Ray 7/15/10, 6:08 PM  

I love that the C Bar's are going simpler. The only complaint I've ever had about Clif bars themselves were the fact that, though they tasted great, they seemed to have too many ingredients, resulting in a slightly more "processed" feel. Can't wait to try these new ones!

findingflow 7/15/10, 6:11 PM  

How can I promote Clif when I run my next barefoot marathon? Let me count the ways ...

Josh 7/15/10, 6:35 PM  

I love Clif. Both the Huxtable version, and the bars! Good food, good company...love supporting them.

Ryan 7/15/10, 7:32 PM  

Clif is a great company. Thanks for the reviews of the run amok's too. Thinking about getting a pair.

Bryan M,  7/15/10, 7:57 PM  

Yes please

Bryan M

Ronald 7/15/10, 9:51 PM  

Those look clif bars look great, more yummy snacks to nourish me ; )

rbrown10 7/16/10, 3:53 AM  

I hope I win the C bars, they sound delicious!

Are they gluten free by any chance?

Bob 7/16/10, 4:12 AM  

I'd love to try the new CLIF CRUNCH bars -- the old standard bars are my favorite pre-run "breakfast"

shel 7/16/10, 4:42 AM  

love the clif products. throw my name in that hat!

Derrick 7/16/10, 9:13 AM  

Another Canadian Clif fan here.

Bob Tucker 7/16/10, 11:01 AM  

CLIF Rules! Please count me in for the contest. Thanks Donald!

Anonymous,  7/16/10, 12:50 PM  

Awesome column as usual!

J-Dayton 7/16/10, 1:02 PM  

Mmmm. Clif Bars I started using them years ago MTB riding and still like them. Count me in and thnaks for such a great blog!

chuckd 7/16/10, 3:32 PM  

Cliff bars and products ROCK. Would love to try out the new stuff. Great company.

Anonymous,  7/16/10, 4:28 PM  

Can always use more CLIF!


cheercfa07 7/16/10, 8:43 PM  

Clif bars are my favorite! Thanks for the awesome giveaway!


daysrun 7/16/10, 9:36 PM  

Love to try the Crunch bars.

Thanks - Lynne

Kevin 7/17/10, 9:31 AM  

Put me in the drawing I'm always up for a new granola bar. And so are my kids!

Renee W. 7/17/10, 1:43 PM  

Hi Donald!
Put me in for trying the new Clif products.
Tucson, AZ

Michelle 7/17/10, 5:04 PM  

Ooh, fun!! Cliff Mojo and Z bars are my favorites!!! I can't wait to try the new bars!! I'm doing TransRockies next month, pick me I'll need the fuel! : )

jahedo,  7/17/10, 6:23 PM  

Keep up the good job with this very informative blog!

Emily N. 7/17/10, 8:08 PM  

I'm almost out of my stash of bars so I'd love to try these new Clif bars.
email in profile

Richard 7/18/10, 10:07 AM  

Would love to try them - not sure if I'm allowed to enter from the UK but worth a shot!

Michael Shane Helton 7/18/10, 10:32 AM  

Donald, I was hoping to catch you this weekend at Tahoe, but Gretchen was just too damn fast!

Anyway, I would love some CLIF goodness.

josh 8/10/10, 4:48 PM  

i love clif stuff could use some to finish of the rest of my season and beyond. thanks

christopher 10/27/10, 8:18 PM  

Unfortunately my friend Chris just introduced me to your site, five days after returning from a 32 day trip to Monterey County. I got to log a couple hundred miles in the hills around Lockwood. Beautiful country, wish I could have had partner or group to run with. A run in with a rattlesnake kept me off some of the more remote trails I was trying to hit. When people say I would die if I ran that far, I didn't think it was supposed to be from a snake!

Anyway, great article about Clif, looks like a great place to work. I especially like the green initiative and that you can bring your dog to work. Can't go wrong there!

MC just me 10/31/10, 1:00 AM  

I want in 2.. sign me up!

krosenberg 10/27/11, 8:15 PM  

I just started training for my second marathon - goal: under 4 hours. My first one, CLIF bars were my go-to energy source. Can't wait to try the new flavors this time training!!

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